A globally-renowned bank cut down 70% of its Visual Communication spend by solving its multilingual content obstacle with Animaker.
Company:
A leading financial services group based in South Africa offers a comprehensive range of wholesale and retail banking services, along with insurance, asset management, and wealth management solutions.
Challenges:
The banking company found it challenging with their traditional, long content and the need to overcome language barriers.
The banking services group faced several challenges that prompted them to explore a suitable animated video creation platform.
- Change the Traditional Video-Creation Method: The company needed to revamp its training programs by transitioning from traditional, text-heavy materials to engaging animated training videos. The challenge was to find a platform that could simplify this transformation.
- Tiresome PPTs: The financial company needed to modernize its training methods by shifting from static PowerPoint presentations to engaging, interactive, character-led videos. They aimed to improve the effectiveness of their training programs.
- Language was a Barrier: With a diverse customer base that included non-English speakers, the need for instructional and how-to videos in the localization of languages became a paramount challenge. The company’s customers faced language barriers, making it challenging to understand banking procedures. Bridging the language gap was essential for ensuring comprehension and learning.
- Resource Limitations:Converting their financial documents into easily consumable video content was a time-consuming task that required a solution to expedite the process.
Solution:
The financial company created engaging animated training videos with multilingual voice-overs and subtitles.
To address these challenges, the financial giant explored various video creation platforms. They evaluated two primary options: Animaker and one of its competitors. Animaker presented a compelling solution by showcasing the following differentiators:
- Extensive Library of Asset Resources:Animaker offered an extensive library of resources, enabling the organization to access a wide range of assets to enhance its video content.
- Create Animated Training Videos Easily: Animaker provided a user-friendly platform that allowed their training team to create animated training videos easily. The platform's intuitive interface and pre-built templates simplified the video creation process.
- Increased Scene Limit: Animaker provided flexibility with an increased scene limit, enabling the employees to create more comprehensive and informative videos.
- 500+ Character Actions: The platform featured a variety of character actions to create dynamic and engaging training videos.
- Convert PPTs to Videos Instantly: Animaker also helped in converting monotonous PPTs into engaging character-led videos using the exclusive ‘PPT to video converter’ feature.
- Animaker’s Text-to-Speech: The platform included text-to-speech functionality, allowing the team to convert written content into spoken words, making videos more engaging and accessible. Animaker’s human-like voice-over feature has 50+ languages that helped the giant company convert its text to speech in 200+ voices.
Moreover, Animaker provided a detailed comparison table between Animaker and one of its competitors, highlighting the advantages of choosing us.
Result:
- The relationship between the financial giant and Animaker remains strong, with ongoing collaboration and support.
- The organization is planning to expand its usage of Animaker.
- Animaker successfully addressed the company’s challenges related to training transformation, customer communication, and resource limitations.
- With a competitive edge in features like the stock library, text-to-speech, increased scene limit, and character actions, Animaker emerged as the preferred choice, fostering a fruitful partnership that continues to grow.
